Privacy Policy

Last updated September 1, 2026

This Privacy Notice for Warmly Chosen (“we,” “us,” or “our”) describes how and why we might access, collect, store, use, and share (“process”) your personal information when you use our services (“Services”), including when you:

• Visit our website at warmlychosen.com, or any website of ours that links to this Privacy Notice
• Read our gift guides and ideas for homes, occasions, and everyday moments
• Contact us through our contact form or by email

Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services. If you still have questions, contact us at [email protected].

Summary of key points

This summary provides key points from our Privacy Notice. Full details follow below.

What personal information do we process? When you contact us through the site, we collect your name and email address. When you browse, standard technical information such as your IP address and the pages you view is processed for analytics and security.

Do we process sensitive personal information? No.

Do we collect information from third parties? No.

How do we process your information? To respond to your messages, to understand how the site is used, for security, and to comply with law. We process your information only when we have a valid legal reason to do so.

Do we sell your information? No. We have not sold or shared personal information in the past twelve months and we will not do so in the future.

What about affiliate links? Some links here earn a commission. Merchants may set a cookie when you click one. See the Affiliate Links section below.

What are your rights? Depending on where you live, you may have rights to access, correct, or delete your personal information. Contact us at [email protected] to exercise them.

1. What information do we collect?

Personal information you disclose to us

In short: we collect personal information that you provide to us.

We collect personal information that you voluntarily provide when you contact us or otherwise engage with the site. The personal information we collect may include:

• Names
• Email addresses

Sensitive information. We do not process sensitive information.

All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.

2. How do we process your information?

In short: we process your information to respond to you, to understand how the site is used, for security, and to comply with law.

We process your personal information for the following reasons:

• To respond to your inquiries. When you send a message through the contact form or by email, we use your name and email address to reply.
• To understand how the site is used. Aggregate analytics help us decide what to write next and how to improve pages.
• To protect the site. Technical information is processed to prevent abuse and maintain security.
• To save or protect a vital interest. We may process your information when necessary to prevent harm.

3. What legal bases do we rely on?

In short: we only process your personal information when we have a valid legal reason to do so.

If you are located in the EU or UK

The General Data Protection Regulation and UK GDPR require us to explain the valid legal bases we rely on. We may rely on:

• Consent. We may process your information if you have given us permission to use it for a specific purpose. You can withdraw your consent at any time.
• Legitimate interests. We may process your information where it is reasonably necessary to run and improve the site, provided your interests and rights do not override those interests.
• Legal obligations. We may process your information where necessary to comply with our legal obligations.
• Vital interests. We may process your information where necessary to protect your vital interests or those of a third party.

If you are located in Canada

We may process your information if you have given us express consent, or in situations where your permission can be inferred. You can withdraw your consent at any time.

In some exceptional cases, we may be legally permitted to process your information without consent, for example where collection is clearly in your interest and consent cannot be obtained in a timely way, for fraud detection and prevention, or where disclosure is required to comply with a subpoena, warrant, or court order.

4. When and with whom do we share your information?

In short: we share information only in the limited situations described below.

We may need to share your personal information in the following situations:

• Service providers. We share information with the companies that host, deliver, and measure this site, under written contracts. These are listed in the international transfers section below.
• Business transfers. We may share or transfer your information in connection with any merger, sale of assets, financing, or acquisition of all or a portion of our business.
• Legal requirements. We may disclose information where required by law or in response to valid legal process.

We do not sell your personal information, and we do not share it for cross-context behavioral advertising.

5. Do we use cookies and tracking technologies?

In short: yes, for analytics, security, and affiliate attribution.

We use cookies and similar technologies to gather information when you interact with the site. Some help maintain security, prevent crashes, and support basic site functions.

The cookies on this site fall into these groups:

• Analytics cookies, placed by Google Analytics to distinguish repeat visits from new ones.
• Security and performance cookies, placed by Cloudflare, which delivers and protects this site.
• Affiliate cookies, placed by Amazon, Etsy, or Awin when you click an affiliate link. See the Affiliate Links section.
• WordPress cookies, which apply only to logged-in administrators. Regular visitors do not receive these.

Most browsers accept cookies by default. You can set your browser to remove or reject cookies. Doing so will not affect your ability to read anything on this site.

Google Analytics

We may share your information with Google Analytics to track and analyze use of the site. To opt out of being tracked by Google Analytics across all sites, visit the Google Analytics Opt-out Browser Add-on. For more information on Google’s privacy practices, see the Google Privacy and Terms page.

6. Is your information transferred internationally?

In short: yes. Our servers are in the United States.

Our servers are located in the United States. Regardless of your location, your information may be transferred to, stored by, and processed by us and by the third parties with whom we share personal information, including facilities in the United States, Germany, and other countries.

If you are a resident in the European Economic Area, the United Kingdom, or Switzerland, these countries may not have data protection laws as comprehensive as those in your country. However, we take all necessary measures to protect your personal information in accordance with this Privacy Notice and applicable law.

European Commission’s Standard Contractual Clauses

We rely on the European Commission’s Standard Contractual Clauses for transfers of personal information between us and our third-party providers. These clauses require all recipients to protect personal information originating from the EEA or UK in accordance with European data protection law. Details can be provided upon request.

7. How long do we keep your information?

In short: no longer than one year, unless the law requires otherwise.

We keep your personal information only as long as necessary for the purposes set out in this Privacy Notice, unless a longer retention period is required or permitted by law. No purpose in this notice requires us to keep your personal information for longer than one year.

When we have no ongoing legitimate business need to process your personal information, we will delete or anonymize it. If deletion is not immediately possible, for example because information is held in backup archives, we will store it securely and isolate it from further processing until deletion is possible.

8. How do we keep your information safe?

In short: through organizational and technical security measures.

This site is served over HTTPS. We have implemented appropriate and reasonable technical and organizational security measures designed to protect the personal information we process. However, no electronic transmission over the internet or information storage technology can be guaranteed to be completely secure, so we cannot promise that unauthorized third parties will never be able to defeat our security. Transmission of personal information to and from the site is at your own risk.

9. Do we collect information from minors?

In short: no. We do not knowingly collect data from or market to children.

We do not knowingly collect, solicit data from, or market to children under 18 years of age, or the equivalent age as specified by law in your jurisdiction, nor do we knowingly sell such personal information. By using the site, you represent that you are at least 18, or that you are the parent or guardian of a minor and consent to their use of the site.

If we learn that personal information from a user under 18 has been collected, we will take reasonable measures to promptly delete it from our records. If you become aware of any data we may have collected from a child, contact us at [email protected].

10. What are your privacy rights?

In short: depending on where you live, you have rights that give you greater access to and control over your personal information.

In some regions, including the EEA, UK, Switzerland, and Canada, you have certain rights under applicable data protection laws. These may include the right to request access and obtain a copy of your personal information, to request rectification or erasure, to restrict processing, to data portability where applicable, and not to be subject to automated decision-making. In certain circumstances you may also have the right to object to processing.

You can make such a request by contacting us using the details in section 15 below. We will consider and act upon any request in accordance with applicable data protection laws.

Withdrawing your consent

If we are relying on your consent to process your personal information, you have the right to withdraw it at any time by contacting us. This will not affect the lawfulness of processing before the withdrawal, nor the processing of your information conducted in reliance on lawful grounds other than consent.

If you are in the UK and are unhappy with how we handled your information

You can complain directly to us, by email at [email protected] or through our contact form. We will acknowledge your complaint within 30 days, investigate without unjustifiable delay, and explain the outcome.

If you are not happy with our final response, you can refer your complaint to the Information Commissioner’s Office at ico.org.uk/make-a-complaint, by helpline on 0303 123 1113, or by post at Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF.

If you are located in the EEA or UK and believe we are unlawfully processing your personal information, you also have the right to complain to your Member State data protection authority. If you are located in Switzerland, you may contact the Federal Data Protection and Information Commissioner.

11. Controls for do-not-track features

Most web browsers include a Do-Not-Track (“DNT”) feature you can activate to signal your preference not to have your online browsing activities monitored. No uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals. If a standard is adopted that we must follow, we will inform you in a revised version of this Privacy Notice.

California law requires us to disclose how we respond to DNT signals. Because there is currently no industry or legal standard for honoring them, we do not respond to them at this time.

12. Do United States residents have specific privacy rights?

In short: if you are a resident of certain US states, you may have rights to access, correct, or delete the personal information we hold about you.

If you are a resident of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, or Virginia, you may have the right to request access to and details about the personal information we maintain about you, correct inaccuracies, obtain a copy, or delete it. You may also have the right to withdraw your consent. These rights may be limited in some circumstances by applicable law.

Categories of personal information we collect

The table below shows the categories of personal information we have collected in the past twelve months.

We retain the collected personal information in categories A, B, F, and G for one year.

How we use and share personal information

We may disclose your personal information to our service providers under written contract. We may use your personal information for our own business purposes, such as internal research and technical development. This is not considered “selling” your personal information.

We have not disclosed, sold, or shared any personal information to third parties for a business or commercial purpose in the preceding twelve months, and we will not sell or share personal information belonging to website visitors in the future.

Your rights

You have rights under certain US state data protection laws. These rights are not absolute, and in certain cases we may decline a request as permitted by law. They include:

• Right to know whether or not we are processing your personal data
• Right to access your personal data
• Right to correct inaccuracies in your personal data
• Right to request deletion of your personal data
• Right to obtain a copy of the personal data you previously shared with us
• Right to non-discrimination for exercising your rights
• Right to opt out of processing for targeted advertising, the sale of personal data, or profiling

Depending on the state where you live, you may also have the right to access the categories of personal data being processed, to obtain a list of the categories of third parties to which we have disclosed personal data, to review and question how personal data has been profiled, and to limit use and disclosure of sensitive personal data.

How to exercise your rights

To exercise these rights, email us at [email protected] or use our contact form.

Under certain US state data protection laws, you can designate an authorized agent to make a request on your behalf. We may deny a request from an agent that does not submit proof of valid authorization.

Request verification

Upon receiving your request, we will need to verify your identity to confirm you are the person about whom we hold information. We will only use personal information provided in your request to verify your identity. If we cannot verify your identity from the information already held, we may request additional information for verification and fraud-prevention purposes.

Appeals

If we decline to take action regarding your request, you may appeal by emailing us at [email protected]. We will inform you in writing of any action taken or not taken, with an explanation of the reasons. If your appeal is denied, you may submit a complaint to your state attorney general.

California “Shine The Light” law

California Civil Code Section 1798.83 permits users who are California residents to request, once a year and free of charge, information about categories of personal information we disclosed to third parties for direct marketing purposes, and the names and addresses of those third parties. If you are a California resident and would like to make such a request, contact us using the details in section 15.

13. Affiliate links

Warmly Chosen participates in affiliate programs, including the Amazon Associates Program and the Etsy affiliate program operated through the Awin network. Some links on this site are affiliate links.

When you click one of these links, the merchant or affiliate network may place a cookie in your browser. That cookie records that your visit came from this site, so that if you make a purchase, the merchant can attribute it here and pay a small commission. This does not cost you anything extra. The price you pay is the same as it would be if you went to the merchant directly.

We do not receive your name, address, payment details, or any other personal information from these purchases. What we receive is aggregate reporting: how many clicks a page produced and how many orders resulted, with no identifying information about who placed them.

You can block or delete these cookies in your browser settings. Doing so will not affect your ability to read anything on this site.

As an Amazon Associate we earn from qualifying purchases.

14. Do we make updates to this notice?

In short: yes, we will update this notice as necessary to stay compliant with relevant laws.

We may update this Privacy Notice from time to time. The updated version will be indicated by a revised date at the top. If we make material changes, we may notify you by prominently posting a notice of the changes. We encourage you to review this Privacy Notice periodically.

15. How can you contact us about this notice?

If you have questions or comments about this notice, you may contact our Data Protection Officer by email at [email protected], or by post at:

16. How can you review, update, or delete your data?

You have the right to request access to the personal information we collect from you, details about how we have processed it, to correct inaccuracies, or to delete your personal information. You may also have the right to withdraw your consent to our processing. These rights may be limited in some circumstances by applicable law.

To request to review, update, or delete your personal information, visit our contact page or email [email protected].